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Contained Campaign Page

A scroll narrative for wellness intelligence.

This is the launch-safe version of the reel idea: a premium page that scrolls like a story, stays native to the site, and ends in the existing demo flow.

Route

/showcase

Fallback

Reduced motion + no JS

Launch

Preview first

Scene 01

Catch the signal before it becomes a crisis.

A resident check-in is only useful when it becomes a pattern. The showcase starts with one simple idea: surface the early changes that staff and families usually miss.

  • Voice check-in and behavior signals stay in the same narrative.
  • The page centers early detection, not flashy animation for its own sake.
  • The first impression is a premium campaign page, not a homepage replacement.

Intake

Headline stat

269 drivers

Scene

01

Motion levelNative

The page stays readable when motion is reduced, because the story lives in the content, not just the animation.

Scene 02

Turn raw inputs into a readable wellness map.

The middle of the page explains how data becomes a decision: eight dimensions, one score, and a clear view of what changed. Native scroll keeps the experience lightweight and accessible.

  • Use CSS scroll-snap and section reveals before adding heavier animation.
  • Keep every section readable as plain HTML when motion is reduced.
  • Reuse existing product language so the page feels connected to the site.

Scoring

Headline stat

8 dimensions

Scene

02

Motion levelNative

The page stays readable when motion is reduced, because the story lives in the content, not just the animation.

Scene 03

Show the alert, not just the dashboard.

A good campaign page moves from observation to action. This section frames the early warning moment and the staff response, so the story lands as operational value instead of a generic tech demo.

  • Alert language stays concrete: what happened, what changed, who should act.
  • The visual system can be driven by native scroll without hijacking wheel input.
  • If a heavier effect is ever needed, it is a later optimization, not the default.

Alert

Headline stat

Early action

Scene

03

Motion levelNative

The page stays readable when motion is reduced, because the story lives in the content, not just the animation.

Scene 04

Convert attention into a booked walkthrough.

The last scene closes with the same conversion path the rest of the site already uses: a real demo flow, a clear fallback, and a low-risk launch boundary.

  • The page stays isolated at /showcase until it proves itself.
  • The conversion area uses an existing calendar embed rather than a new flow.
  • The rollout can be soft-launched from /demo without changing the primary nav.

Book

Headline stat

Contained launch

Scene

04

Motion levelNative

The page stays readable when motion is reduced, because the story lives in the content, not just the animation.

Conversion layer

End the story with a real booking path.

The page uses the same demo booking flow the rest of the site already trusts. No new appointment system, no extra friction.

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